PRIVACY POLICY
PIXEL S.R.L.S. UNIPERSONALE
P.IVA: 01858560897
Sede legale e operativa: Via G. Lavaggi, 201 – 96011 AUGUSTA (SR)
Email: info@pixelcommunication.it
Sito web: https://pixelcommunication.it
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1. PREMESSA
La presente Informativa sulla Privacy è redatta ai sensi del Regolamento UE 2016/679 (GDPR) e del D.Lgs. 196/2003 come modificato dal D.Lgs. 101/2018.
PIXEL S.R.L.S. UNIPERSONALE (di seguito “Pixel Communication”, “Titolare del trattamento” o “noi”) rispetta la privacy dei propri utenti e si impegna a proteggere i dati personali raccolti.
2. DATA CONTROLLER
Data controller:
PIXEL S.R.L.S. UNIPERSONALE
Via G. Lavaggi, 201 – 96011 AUGUSTA (SR)
P.IVA: 01858560897
Email: info@pixelcommunication.it
3. TYPES OF DATA COLLECTED
3.1 Data provided voluntarily
– Personal data: first name, surname, company name
– Contact data: email address, phone number, postal address
– Business data: company name, VAT number, tax code
– Billing and shipping data: addresses, recipient codes, certified email (PEC)
– Payment data: information necessary for payment (via secure gateways)
– Preferences: product customisation choices, communication preferences
3.2 Data collected automatically
– Browsing data: IP address, browser type, operating system
– Cookies and tracking technologies: as specified in the Cookie Policy
– Usage data: pages visited, time spent, actions taken
– Advertising data: interactions with adverts and marketing campaigns
– Geolocation data: approximate location for advertising purposes
3.3 Data from third-party sources
– Social media: public data from social platforms for advertising campaigns
– Commercial partners: data shared for marketing purposes (where permitted)
– Service providers: technical data from plugins and integrations used
4. PURPOSES AND LEGAL BASIS OF PROCESSING
4.1 Performance of the contract (Art. 6.1.b GDPR)
– Order and sales management
– Payment processing
– Product shipping
– Returns and warranty management
– Customer service
– Accounting and tax obligations
4.2 Legitimate interest (Art. 6.1.f GDPR)
– Direct marketing: sending commercial communications about our products/services
– Commercial profiling: analysing preferences to improve the offer
– Security: fraud prevention and IT system protection
– Service improvement: site usage analysis and user experience optimisation
4.3 Consent (Art. 6.1.a GDPR)
– Email marketing: sending newsletters and promotional communications
– Personalised advertising: advertising on third-party platforms
– Remarketing: personalised ads based on browsing
– Marketing profiling: creating detailed profiles for targeted campaigns
– Profiling cookies: behavioural tracking for advertising
4.4 Legal obligation (Art. 6.1.c GDPR)
– Tax and accounting obligations
– Mandatory communications to competent authorities
– Document retention for legal terms
5. PROCESSING METHODS
I dati personali sono trattati con strumenti informatici e/o telematici, con modalità organizzative e logiche strettamente correlate alle finalità indicate.
5.1 Security measures
– Encryption of sensitive data
– Access limited to authorised personnel
– Regular and secure backups
– Firewall and antivirus protection
– Continuous system monitoring
6. COMMUNICATION AND DISCLOSURE OF DATA
6.1 Categories of recipients
Data may be communicated to:
Service providers (Data Processors):
– Hosting providers and cloud services
– Email marketing services (e.g. Mailchimp, SendGrid)
– Advertising platforms (Google Ads, Facebook Ads, Instagram, LinkedIn)
– Analytics services (Google Analytics, Facebook Pixel)
– Payment gateways (PayPal, Stripe, banks)
– Couriers and shippers
– Customer support and CRM services
– WooCommerce plugins and integrations
– Remarketing and retargeting services
Authorised parties:
– Tax consultants and accountants
– Law firms
– Credit institutions
– Competent authorities (upon legal request)
6.2 International transfers
Alcuni fornitori di servizi potrebbero trasferire dati verso Paesi terzi. In tali casi garantiamo adeguate misure di protezione tramite:
– European Commission adequacy decisions
– Standard contractual clauses
– Privacy Shield certifications (where applicable)
– Other appropriate safeguards provided by the GDPR
7. DATA RETENTION
7.1 Retention criteria
– Contractual data: 10 years from the end of the relationship
– Tax and accounting data: according to current tax regulations
– Marketing data with consent: until consent is withdrawn
– Browsing data: 26 months (analytics cookies)
– Advertising data: according to the policies of the platforms used
7.2 Automatic deletion
I sistemi sono configurati per la cancellazione automatica dei dati scaduti, salvo obblighi di legge contrari.
8. RIGHTS OF THE DATA SUBJECT
Under the GDPR, the data subject has the right to:
8.1 Rights of access and control
– Access: obtain information about their processed data
– Rectification: correct inaccurate or incomplete data
– Erasure: obtain the deletion of data (right to be forgotten)
– Restriction: restrict processing in specific circumstances
– Portability: obtain the data in a structured, readable format
8.2 Rights of objection
– General objection: object to processing for legitimate interest
– Marketing objection: object to direct marketing at any time
– Profiling objection: object to automated profiling
8.3 Consent
– Withdraw consent: withdraw consent at any time
– Manage preferences: change marketing and cookie preferences
8.4 How to exercise
Rights can be exercised by contacting:
– Email: info@pixelcommunication.it
– Post: Via G. Lavaggi, 201 – 96011 AUGUSTA (SR)
We will respond within 30 days of the request.
9. MARKETING AND PROFILING
9.1 Direct marketing
We use the data for:
– Sending commercial offers via email
– Personalised promotional communications
– Satisfaction surveys
– Invitations to events and promotions
9.2 Advertising and remarketing
We advertise on:
– Google Ads: search and display network ads
– Facebook and Instagram: targeted advertising campaigns
– LinkedIn: B2B marketing
– Other digital channels: according to market opportunities
9.3 Profiling
We create profiles based on:
– Purchase history
– Browsing behaviour
– Expressed preferences
– Demographic data
– Interactions with marketing content
9.4 Advertising opt-out
You can object to personalised advertising via:
– Account settings
– Unsubscribe link in emails
– Browser privacy controls
– Advertising platform settings
10. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies for:
– Site operation (technical cookies)
– Performance analysis (Google Analytics)
– Personalised advertising (profiling cookies)
– Social media integration
– Remarketing and retargeting
For more details see our Cookie Policy.
11. WOOCOMMERCE PLUGINS AND INTEGRATIONS
Il nostro sito utilizza WooCommerce con diversi plugin e integrazioni che potrebbero trattare dati personali:
– Payment plugins
– Shipping systems
– Marketing automation tools
– Analytics and tracking
– Chat and customer support
– Social media integration
Ogni integrazione è configurata nel rispetto della privacy e utilizza solo i dati necessari per le proprie funzioni.
12. MINORI
I nostri servizi non sono destinati a minori di 16 anni. Non raccogliamo consapevolmente dati di minori senza consenso genitoriale.
13. CHANGES TO THIS POLICY
Questa informativa può essere aggiornata periodicamente. Le modifiche sostanziali saranno comunicate tramite:
– Notice on the website
– Email to registered users
– Other appropriate means
14. RECLAMI
In caso di violazioni, è possibile presentare reclamo al Garante per la Protezione dei Dati Personali:
– Website: www.gpdp.it
– Email: garante@gpdp.it
– Phone: 06.696771
15. CONTACTS
For any privacy-related matter:
– Email: info@pixelcommunication.it
– Address: Via G. Lavaggi, 201 – 96011 AUGUSTA (SR)
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Last updated: 10-06-2025